Definitely need to sell the rights to the Katzengarden to a title sponsor either for each game or annually to a name brand.
Suggest they place a medium sized LED screen up behind it (similar to a billboard so that it can alternate/ easily change), then sell the ability to place your brand on the screen for the duration of the game.
I don't care if its Silver Eagle, Bud Light, Brown Distro, Shiner Bock etc etc. Not only is it advertising to the fans in attendance, but it should be visible on TV too.
If its a donor level incentive, at that 3k/5k price level, that would make it hard to compete against benefits you get from the A/C, food and drink of the Champions club. I understand that they want to capitalize on revenue opportunities, however similar to the ticketing app thing, why complicate things when the
above all objective is to get butts into the stadium. That doesn't mean that I'm against restrictions, just not so niche.
A few alternative approaches they may consider
- Offer the space out to the TXST Fanatics ; incentivize students to join that group
Down side: Robbing the student stands in one section to fill another
- Offer the space out to alternating student groups or residence halls each game. Perhaps make it one of those participation awards for largest group to attend.
Down side: See previous + might need to offer multiple groups at the same time and contend with groups that might not get along like two Fraternities. Might be too many student orgs to manage. (Stole this idea from my days at UF... there each Student group at each game would alternate the section they sat in based on Field closeness. Guaranteed each group would get a section annually at games that varied from front row upward to nose bleed)
- Make it a Golden Corral- LOL; i.e. make it a place that you get catering included with an additional fee above your ticketed price.
Down side: Already have this with the Gowens pavilion and you probably have to limit the access to the specific number of people to limit catering variability.
- Sell the access to the Katzengarden as a standing room only section ticket like they do at the Spurs or Cowboys games.
Down side: Can't think of any
Might need to consider it as a hosting space for the ESPN GameDay Crew to set up for
when we go 12-0. LOL