Coach Shoemaker Bio
Jordan Shoemaker joined the University of the Incarnate Word football staff as the offensive line coach in the spring of 2018.
In Shoemaker’s second year with the program (2019), the Cardinals won five games and set numerous program records. Two of his offensive linemen – Terence Hickman II and Brandon Floores – earned third team All-Southland Conference.
Shoemaker orchestrated an offensive line that allowed QB Jon Copeland to throw for 300-plus yards in six games, accumulating 3,341 passing yards (ranked No. 15 in the nation). With these yards, Copeland became the first UIW QB to eclipse 3,000 yards in a single season.
In his first season with the Cardinals, Shoemaker helped guide UIW to the best season in program history. The Cardinals were 1-10 overall (1-7 in Southland Conference action) in 2017 before Shoemaker and the staff led them to a 6-4 regular season record, a conference championship, and the program’s first FCS Playoff appearance.
Shoemaker was in charge of an offensive line that helped block for All-SLC selection/two-time All-American (FCS STATS and HERO Sports) Ra’Quanne Dickens and SLC Freshman of the Year/All-American (HERO Sports) Jon Copeland.
Dickens broke the program record for single season rushing yards (1,117), becoming the program’s first 1000-yard rusher. He finished the season ranked second in the SLC and finished in the top 20 in the FCS in rushing yards. Dickens also set the program record for rushing touchdowns (14, which led to a program-high 84 points scored), and 100-yard rushing games in a single season (5).
Dickens finished his career with 1,524 rushing yards, good for fourth in program history. He racked up these yards in just two years.
The UIW offense set team records in total offense (5,314), total points (357), and touchdowns (48). It also set single game records with most yards of total offense (656) and most all-purpose yards gained (747), both against UCA on Nov. 10.
Copeland shattered the single season passing record, amassing 2,984 yards. With these yards, Copeland became the third QB in program history to throw for over 2,000 yards in a single season. He also set single season records for pass attempts (368), pass completions (208), passing touchdowns (22), passing efficiency (137.3), yards per pass (8.1), and yards per game (298.4). Additionally, Copeland set the record for total offensive yards (3,061) and touchdowns responsible for (25).
Copeland recorded 400 yards in two consecutive games (vs. SLU and at Lamar), and finished the season with five games of over 300 passing yards, becoming the first quarterback in program history to throw for 300 yards in four or more games in a single season.
Prior to working at UIW, Shoemaker helped lead Magnolia West to become co-district champions and bi-district champions with a 9-2 record and an appearance in the second round of the playoffs.
Before Magnolia West, Shoemaker spent five seasons working in the Baylor football program. In his final two seasons with the Bears, he was an assistant director and analyst.
While there, Shoemaker helped guide a Baylor team who won two Big 12 Championships (2013, 2014), the 2012 Bridgepoint Holiday Bowl, the 2015 Russell Athletics Bowl, and the 2016 Motel 6 Cactus Bowl.
His responsibilities involved scouting, video cut-ups, opposing film breakdown and statistical analysis, in addition to assisting with the day-to-day operations duties.
On the field, Shoemaker worked with the offensive line and tight ends all five years. His on-field responsibilities included working with Bears in technique, drill work, and play recognition.
While at Baylor, Shoemaker worked with multiple NFL offensive linemen, including Kyle Fuller, Spencer Drango, Cyril Richardson, Kelvin Palmer, Blake Muir and Jarell Broxton. He helped lead Baylor to the No. 1 rushing offense and No. 1 total offense in the Big 12 in four of his five years. Additionally, Baylor had the top scoring offense in the Big 12 in three of his five years with the Bears.
Shoemaker previously served three seasons as a graduate assistant working with the offensive line and punt coverage unit. He earned his master’s degree in sports management from BU in 2015.
Prior to Baylor, Shoemaker spent five years as an offensive lineman at the University of Houston from 2006-10, where he played in 44 games with 28 starts. In his last season with the UH program, Shoemaker played for current UIW head coach Eric Morris.
Shoemaker was part of an offensive line that cleared the way for an offense that led the nation in total offense and passing yards in 2009, and ranked No. 1 in total offense and No. 2 in passing yards in 2008. Shoemaker sat out as a redshirt in 2006 and played in nine games as a freshman in 2007 before making six starts during the 2008 season, 10 starts in 2009 and 12 starts in 2010 for the Cougars.
A graduate of Midlothian High School in his hometown of Midlothian, Texas, Shoemaker earned all-district honors as a sophomore, junior and senior on both the offensive and defensive line. He was inducted into the Midlothian Athletics Hall of Honor Class of 2015.
Shoemaker is married to Samantha Shoemaker. Together they have a daughter Payton, and son Logan